For virtual try-ons or advertising purposes, Artificial Intelligence (AI) has an evolving role in generating “realistic” images in the retail industry. An AI-enabled image generator tool is set to transform the process of visual creation, particularly in the e-commerce domain.

With its AI-powered reshoot platform, Onix is delivering advanced AI capabilities to luxury retailers across both operations and customer experience. Developed using Google Cloud technology, Onix’s reshoot platform delivers high-quality images with a combination of AI technologies, including:

• Generative AI
• Agentic AI
• Deterministic AI

Here’s a deep dive into some of the features and benefits of this AI product image generator tool for modern retailers.

Key features of the AI-powered reshoot platform

Developed by the Onix team, the AI-powered reshoot platform delivers an enhanced shopping experience to retail customers with the following key features:

1. Functional prototyping: elevates the online shopping experience with a “realistic” functional prototype of retail products, including apparel.
2. AI-powered productivity tools: for retail employees to extract actionable insights and improve the shopping experience.
3. Catalog creation: delivers an engaging dual-mode customer experience through personalized interactions and processing of bulk images.
4. Synthetic images: to conduct AI-enabled model training on a continuous cycle.

Onix’s AI-powered reshoot platform leverages the capability of Google Cloud’s Vertex AI – along with advanced AI models like Imagen 3, Veo 2, and Google Gemini.

How does this AI-powered reshoot platform work?

Here’s how the Onix platform performs the reshoot process:

1. Generates multiple poses using AI from an existing model library.
   In this step, the platform generates multiple pose images from a single image of a pose model in its library. Here’s an example:

2. Overlays facial features and fabrics on the generated images.
   Next, the AI product image generator overlays a variety of fabrics, accessories, and facial features on the generated images. Here’s an example:

3. Allows shoppers to implement a virtual try-on.
   As the next-gen AI-enabled virtual try-on platform, it also allows retail shoppers to add images of various items of apparel and check out how they look using different poses and facial features. Here’s an example:

Benefits of this AI platform for retailers

By leveraging the latest AI technologies, retailers can easily elevate the shopping experience for their customers. For example, how will a particular fashion apparel item or accessory look on their person?

This level of efficiency can lead to a reduction in operational expenses, with fewer product returns and replacements. Lower product returns can also significantly reduce environmental costs and lead to sustainable practices in the retail domain.

Through innovations in the AI space, retailers can be excited about the future of customer experience and product development.

Conclusion

In the competitive retail landscape, companies can only succeed by understanding their customers’ behavior and by delivering an exceptional shopping experience. This AI-powered reshoot platform is a reflection of Onix’s ongoing commitment to its global retail customers. Our range of retail AI solutions is modernizing this industry sector for the future.

Do you want to learn more about this solution? Contact us for a product demo.