A decade or so ago, a successful consumer ad campaign compared Macs to Windows PCs, as if they were people. These ads ran between 2006 and 2009, a few years before the first Chromebooks came onto the scene.
The “Mac” character was young, hip and relaxed. The “PC” persona was older, wore a dated suit, and, well, was pretty nerdy. Mac showed viewers all of the cool things they could do with their computer, while the PC was far more practical and functional. A business computer vs. a creative one.
I would love to see this campaign revived to show how Chromebooks play a crucial role in today’s enterprise space as compared to PCs. While Macs remain strongly entrenched in the creative side of things, traditional Windows laptops now face strong competition from the powerful Chromebook both in performance and secure cloud computing.
The Computing Market is Changing
A late 2019 article from Computer World indicates that “Windows is expected to comprise 83% of the market in 2020, with Chrome OS and macOS in second place at 7.5% each," according to Linn Huang, research vice president of devices and displays at research firm IDC.
At the time of this article’s publication, estimates for Chromebook sales were predicted at 18.7 million for 2020 with those running on the macOS at 18.6 million, putting Chromebook in second place behind Windows PCs. People have warmed up to Chromebooks, and the demand is getting even hotter in both the consumer and enterprise spaces.
Additionally, Google reports that it has “seen a 109% year over year growth in unit sales in the U.S. for Chromebooks, and ~155% year over year growth in commercial Chromebooks in Q1 2020, fueled in part by the cost benefits and simplicity of deploying Chromebooks.”
The impact of COVID-19 on Chrome adoption also is clear. For a long time, Google has said that anyone in a business role could easily be a cloud worker. With the scramble to convert many positions to remote during quarantine requirements, the demand for Chrome only continues to grow.
Windows laptops and Chromebooks might look alike, but they run on different operating systems and have completely different ways of functioning because of this.