Deliver Hyperlocal Content with Google Maps Local Context

Posted by Derek Imes, Head of Location Services

Jun 17, 2020


When it comes to local maps and location-based services, one thing drives how these solutions work and continue to grow and develop. No, it’s not a great looking map or a solid app, although both features are definitely important.

Give up? It’s the user. Or, more specifically, a user’s location. From a simple perspective, think about how your customers search for things when they are on the road, They have to search around in different browser windows or mobile apps to find things that are nearby your hotel or meeting site.

So, what if I told you there’s now an easier way to do this? Google is adding Local Context to its powerful Google Maps Platform–now in beta. It will change the way your customers use location-based services. 

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Derek Imes, Head of Location Services

Derek is the Head Location Services at Onix. Since 2013, he has focused on helping companies understand the business benefits of adopting location-based solutions. Derek helps customers understand the licensing options and best practices for deploying Google Maps solutions, both pre and post sale.

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