If you think you’re the last organization in your field to adopt artificial intelligence (AI) in your business, think again. While there’s a definite adoption uptick, not everyone has made the leap. Are you ready to lead the charge?
Before you make that big stride, it’s important to understand that AI and machine learning (ML) are essentially a duo; they coexist wonderfully together in the world of big data and machine learning services. They’re both data-driven, thriving symbiotically. As such, increasing amounts of data have spurred greater adoption of AI and ML. This is something that’s only going to keep growing as our connected world produces even more data and we continue to focus on a cloud-first workplace. It's rare these days to go a day without the cloud at work or at home.
Much Data Means More Accessible AI and ML
From the Internet of Things (IoT) to Gmail to social media and more, we’re generating greater than 2.5 quintillion bytes of data in the cloud every day, according to the annual Domo study, Data Never Sleeps 6.0. Not only does the cloud facilitate this data explosion; it has also played a major role in democratizing AI and ML, making them increasingly more accessible.
In the past, you needed incredible computing power and resources to enjoy the benefits of machine learning and AI. Because of the cost, these weren’t available to smaller companies. You couldn’t accomplish this on-premise without spending significant amounts of money.
Now, thanks to the power of the cloud, a two-person startup can do world-changing things with AI, something unimaginable even a decade ago. The power of cloud computing allows you to have widespread AI regardless of your company’s scale.
As cliché as it sounds, business really does move quickly in today’s competitive marketplace, and the digital and marketing sector is in the thick of it. AI and ML will have an increasing role in this industry, driving better data-based decision making for campaigns, client satisfaction and even internal communications and collaboration. The challenge is how to get there.
How Do You Start Using AI and ML?
Chances are, you want to do this, but you aren’t sure how to embark on an artificial intelligence journey. You don’t have to do this alone. Having the right partner to travel with you on your AI and ML travels can simplify the process. A partner can help you stop talking about it, instead becoming one of the enthusiastic adopters rather than merely a bystander. Chances are your competitors aren’t there yet either, so why not be first?
It’s worth taking the leap. AI and ML have already made significant impacts in the real world. In health care, these technologies have been used to save lives with enhanced cancer detection, and continue to have a growing role in the healthcare field. In retail, using AI and ML bolsters results,, helping retailers easily understand customer buying patterns over time — and making sure they deliver what customers need.
These are just two examples in the vast scope of possibilities about what AI and ML can do for a wide range of organizations and industries.
This dynamic duo can increase revenues, personalize customer experiences and streamline operations. And sometimes, they can even help people live longer, healthier lives. Are you ready to start your journey into what’s possible?
