Google Maps Integration

Case Study

Google Maps Integration
Empowers Users of Pipedrive CRM


Pipedrive CRM is a sales pipeline management software application which is simple to use but yet very powerful. Pipedrive has been an Onix customer since July 2014, and a Google Maps customer since the company was founded in 2010. The company has offices in Menlo Park, CA and Tallinn, Estonia. They are proud to be part of the AngelPad alumni group. (AngelPad is an intensive mentorship program founded by ex-Googler Thomas Korte to help web-technology startups build better products, raise the funding they need to succeed and ultimately grow more successful businesses.) Today, Pipedrive has 60 employees and more than 12,000 business customer accounts worldwide.

Pipedrive's roots are grounded in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with the CRM software that existed at the time. There was simply no good solution for managing a company's sales pipeline. So in 2010, they teamed up with talented developers to create Pipedrive. One of Pipedrive’s key features is its integration of Google Maps, an immensely helpful tool for any field sales team.

The Challenge

When Pipedrive’s offering first appeared on the market, it integrated with Google Apps; the contacts and calendar sync were much appreciated by users. However, the company wanted to integrate Maps to take the software to the next level. Mohammed Ocean, Pipedrive’s Head of Growth, explained, “Google Maps was the first choice. It’s developer friendly and of course it was already a product familiar to us and to our end users. We want our users to feel comfortable with our software, and Google Maps is the best mapping software out there.”

Because Pipedrive’s CTO and co-founder, Martin Tajur, was very familiar with Google APIs, implementing the Maps integration was completed very quickly. The Places API was especially helpful. Considering that Pipedrive has customers around the world, Maps can handle any address challenges, regardless of format. Pipedrive’s team was able to build their integration — and then revise it over time.

The Solution

Onix entered the picture, said Ocean, because “Pipedrive may not have used best practices when setting up our Maps for Business instance. Onix came in and helped with the licensing agreement and also reviewed the usage stats. Essentially, we did a live tour of the Maps application to better optimize usage. Onix was a huge value here, providing insight on how to improve usage and the number of requests. It’s really very stable now.”

According to Ocean, Onix “...delivered white glove service. Being a startup, things move quickly at Pipedrive. Onix showed us how to reduce map costs while increasing map usage. And they did this in four days!” He continued, “Onix quickly understood our needs and delivered easily digestible reports to show next steps. Pipedrive is really happy now with our Maps offering and happy to be with Onix.”

The Future is Bright

Having Google Maps integrated into Pipedrive allows users to visualize sales data on a map. Each member of a field sales team can use Maps to plan out his or her day. Team members can find customers by zip code, city, state, or however they are planning their travels. Outside sales teams love the maps because it makes their job easier and reduces administrative time needed to plan their travels. Pipedrive also uncovers potential opportunities by offering a simple find nearby businesses feature that compares a user’s current map to the addresses of other businesses in the vicinity that exist in his or her Pipedrive account.

Ocean commented, “Maps is a killer feature for an outside sales team. Having the Maps integration can help seal the deal for Pipedrive. Our prospects can immediately see how this will save time and allow them to sell. Every Pipedrive demo highlights the maps feature.”

Ocean referred to the CRM software as “...a disruptive CRM product; it’s a big market with big players like Salesforce, but Pipedrive users can see a 90% reduction in cost over other enterprise offerings, and an immediate uptick in top-line revenue thanks to the effectiveness of a visual pipeline manager built by real sales trainers.” He and the Pipedrive team understand that consumer apps are changing the business world. He continued, “It’s all so easy; use your phone, and you’re up and running. That’s what Pipedrive strives for; we want our product to be intuitive. The software should adapt to you and your workflow. Users should just know what they should be doing, rather than spending time learning how to use it.” He likes to call it “CRM 2.0; designed for the end user, not the executive buyer.”


Computer Software




Google Maps API Services

Learn More About Google Maps API Services

Ready to Get Started?

We are ready to help.

Please complete the form to the right, and one of our highly qualified experts will contact you shortly.

We’ll discuss your pain points and goals to determine the best technology solutions and services to meet your specific needs.

Simply fill out this form.